1600 is a new way for you to experience a year in the life of 1600 Pennsylvania Ave via Augmented Reality using a one dollar bill and your smartphone.

Working closely with the White House and the White House Historical Association, 1600 continues President Obama’s legacy of using digital innovation to increase accessibility to the White House. The story takes you on a journey across a year or more through the seasons, beginning with President Obama’s arrival.

Along the way you’ll see yearly events. You can open up the Oval office or release secret service agents onto the roof – and lots more. At any moment you’re able to pause the story to find nice historical nuggets or funny moments and take unique photos.

The Gruffalo Spotter

In 2017, in the first ever development of its kind, visitors to the 26 Forestry Commission England sites have been invited to take a leading role in the world famous children’s tale, The Gruffalo. Commissioned by Magic Light Pictures in partnership with Forestry Commission England, The Gruffalo Spotter augmented reality app invites families to follow a trail of clues, tracking footprints of their favourite characters from The Gruffalo. Once families have spotted the characters, they’re brought to life in augmented reality using the Gruffalo Spotter app. Visitors can stand next to the characters and take photos as keepsakes using their phone or tablet, which can be shared via social media with the hashtag #GruffaloSpotters. The app takes family forest walks to new heights, encouraging children to get exploring, firing their imaginations and enabling them to have a unique forest experience. We are now delighted to welcome The Gruffalo Spotter to Encounters 2017. Download the app, look for the markers and try it out for yourself!